| Testing Smokers’ Media and Community Resource Awareness for Tobacco Cessation |
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YoungJu Shin1, Nicole L. Johnson2 |
1Hugh Downs School of Human Communication, Arizona State University
2Department of Communication Studies, Indiana University Purdue University Indianapolis |
Correspondence:
YoungJu Shin,
Email: nlj3@iu.edu
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| Abstract |
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Tobacco smoking is one of the deadliest behaviors anyone could engage in. Alarmingly, the prevalence of Indiana adult smokers outnumbers the average percentage of national smokers in the United States. In efforts for smoking prevention, State of Indiana has promoted recourses that are available to help quit smoking via media campaigns as well as community based interventions. As part of Indiana Adult Tobacco Study, telephone survey data (N = 376) were collected to investigate Indiana adults’ resource awareness and their smoking behaviors. As a result of logistic regressions and simple linear regressions, findings revealed that Indiana adults’ awareness of telephone quitline services was significantly related to intention to quit smoking, but it was not significantly associated with the past 30-day tobacco use. Indiana adults’ awareness of local programs was not significantly related to intention to quit smoking, but it was significantly associated with the past 30-day tobacco use. Research implications and future directions are discussed. |
| Key Words:
Health awareness, Media based Intervention, Tobacco Control, Community Resource |
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