Navigating the promise and peril of AI in a transforming world: AI’s promise and peril on society, healthcare, and sustainability

Article information

Health New Media Res. 2024;8(2):62-64
Publication date (electronic) : 2024 December 24
doi : https://doi.org/10.22720/hnmr.2024.00185
1Newhouse School of Public Communications, Syracuse University, United States
Corresponding author: Nalae Hong, Newhouse School of Public Communications, Syracuse University, United States, Email: nalaehong@gmail.com
Received 2024 December 11; Revised 2024 December 22; Accepted 2024 December 23.

Abstract

This book provides a comprehensive analysis of the societal, healthcare, and environmental implications of artificial intelligence (AI), automation, and digitalization. It underscores the potential of artificial intelligence to address critical global challenges, including climate change and healthcare disparities, while concurrently exploring the substantial risks posed by these technologies. These include the exacerbation of social inequalities, the propagation of misinformation, and the perpetuation of algorithmic biases. A central focus of the book is the ethical dilemmas surrounding AI in healthcare, exploring how AI can simultaneously enhance efficiency and exacerbate existing inequities. Additionally, it investigates how new media amplifies misinformation and examines ethical concerns tied to emotion AI technologies. The author concludes with the proposal of a “Planetary Responsible AI” framework, advocating for equitable, sustainable, and transparent technological solutions to tackle pressing societal and environmental challenges. This framework underscores the importance of thoughtful innovation to align AI with the broader goals of fairness and sustainability.

A Book Review on

Dark Machines: How Artificial Intelligence, Digitalization and Automation is Changing our Living Planet - Victor Galaz (Milton Park, United Kingdom: Routledge), 2024, 216 pages, ISBN: 978-1032330273

Dark Machines delves into the manner in which artificial intelligence, automation, and digitalization transform the human experience, society, and the natural world. The text focuses on the intersection of these technologies with new media, examining the dualities of promise and peril embedded within these technologies. The author underscores the potential of AI to address pressing global concerns, such as climate change and healthcare disparities. However, the text simultaneously acknowledges substantial concerns regarding the associated risks, including the exacerbation of inequality, ethical dilemmas, the propagation of misinformation, and the escalation of automated discrimination. The book contends that new media, while presenting opportunities for enhanced equity and efficiency in domains such as healthcare, can also amplify societal challenges through algorithmic biases and the commodification of personal data. By meticulously analyzing the transformative impact of AI and digital platforms, the author presents a balanced perspective on their capacity for innovation and potential for harm.

Data-Driven Healthcare and the Imperative of Transparency

A primary focus of the book is the examination of artificial intelligence’s (AI) role in healthcare, with a particular emphasis on its potential to transform the sector while exacerbating existing inequities. The advent of the pandemic provided a sudden and dramatic impetus for the swift implementation of automated and digital healthcare systems, leading to improvements in access and cost reductions in certain instances. However, these advancements have given rise to significant ethical concerns, including breaches of patient privacy, biases in algorithmic decision-making, and the exacerbation of existing inequalities.

A particularly salient example that is discussed in this context pertains to the utilization of AI in the context of patient triage during emergency situations. Algorithmic decisions have been shown to disproportionately disadvantage racial minorities, resulting in the marginalization of individuals in urgent medical need. This situation underscores the critical need for transparency and accountability in AI-driven healthcare systems. Absent rigorous safeguards, data-driven healthcare systems risk compromising the principles of equitable treatment and further marginalizing vulnerable populations. The author emphasizes that addressing these challenges is not merely a technical requirement but a moral obligation, urging the integration of ethical frameworks into the design and deployment of healthcare technologies.

Misinformation and New Media’s Role in Public Health

The book also explores the significant implications of misinformation and disinformation in digital media, particularly with regard to public health and environmental awareness. During the course of the pandemic, online platforms became a fertile ground for the propagation of false health information and conspiracy theories. The book undertakes a thorough analysis of how algorithmic vulnerabilities were exploited to amplify misleading narratives, thereby eroding trust in health communication and public institutions.

This phenomenon extends beyond the scope of the pandemic, encompassing critical subjects such as climate change, where misinformation distorts public understanding and hinders collective societal action. The algorithms employed by social media platforms, engineered to enhance engagement, frequently prioritize sensational or emotionally charged content, such as unsubstantiated claims pertaining to environmental policies or disasters. These dynamics underscore the pressing need for structural reforms in digital platforms to ensure the reliability and trustworthiness of public health communication. While the book raises significant concerns about the risks of misinformation, including the expanding influence of digital platforms and dark machines, as well as the advancements in generative AI that fundamentally accelerate the dissemination of automated misinformation, it does not present concrete solutions to address these issues. The author emphasizes the necessity of collective action and increased awareness to combat the spread of misinformation. The proposed structural reforms would have been enhanced by more detailed suggestions on how these changes could be effectively implemented, such as increasing public awareness through media literacy programs and implementing stricter ethical guidelines for generative AI.

Emotion AI and Ethical Concerns in Psychological Health

The book also addresses the rise of emotion AI technologies, which collect and monetize human emotional data. The author critiques the utilization of emotional data for commercial gain, exemplified by Apple’s Siri and Google Assistant, which analyze user emotions and influence behavior. For instance, emotional AI could exploit a user’s mood to encourage purchasing decisions or reinforce digital addiction through tailored content. These practices give rise to critical ethical concerns, including issues of user autonomy and the commodification of human experiences.

The author underscores the risks of data bias and algorithmic accountability in emotion AI, particularly in contexts such as healthcare and digital media, where trust and well-being are critical. To address these concerns, developers are encouraged to minimize data bias and enhance the transparency of algorithms. In addition, policymakers are urged to establish clear guidelines to mitigate potential risks and ensure accountability. The author further calls for stricter ethical scrutiny to address the psychological risks of emotional manipulation and advocates for proactive efforts to safeguard mental health and societal norms. The insights presented underscore the necessity for practitioners and policymakers to collaborate in order to ensure the responsible and equitable utilization of emotion AI technologies, thereby contributing to the creation of a sustainable and ethical future.

Planetary Responsible AI

While evaluating the present state of AI, the book also provides actionable solutions, most notably through the concept of “Planetary Responsible AI,” which emphasizes sustainability as a core value in AI development and application. This framework advocates for AI technologies that prioritize equity and sustainability, proposing principles for implementation while acknowledging potential challenges and barriers.

The proposed framework underscores the imperative for algorithms to serve humanity and the biosphere. The prevailing tendency in contemporary AI development to prioritize the resolution of problems that primarily benefit a select few has the potential to jeopardize global sustainability and undermine well-being. Instead, the framework calls for algorithms to promote innovations that are ecologically responsible, such as monitoring environmental changes or supporting urban greening initiatives in local communities. Another fundamental principle is that algorithms must be transparent and explainable, as the “black box” nature of many AI systems hinders accountability and fosters mistrust. By elucidating the inner workings of algorithms in pivotal domains such as finance, governance, and resource allocation, this framework fosters public participation and awareness. Furthermore, algorithms should facilitate human collaboration, interaction, and engagement.

The framework presents an ambitious vision; however, its feasibility warrants further consideration. The balancing act of ethical imperatives and commercial interests poses a substantial challenge, as the development of AI is frequently propelled by profit-driven corporations. The prioritization of short-term financial returns over long-term sustainability is a matter of concern, as it hinders the alignment of AI technologies with societal and environmental goals. The text identifies government intervention, through the implementation of robust policies and regulations, as a crucial factor in addressing this imbalance and incentivizing the development of ethical AI technologies.

The text also acknowledges challenges related to data accessibility, including disputes over data ownership, privacy concerns, and monopolization of critical datasets. These challenges impede the equitable implementation of “Planetary Responsible AI.” The paucity of public awareness regarding the societal and environmental impacts of AI, in conjunction with inadequate professional training, serves to compound these challenges. Addressing these issues necessitates coordinated efforts among governments, industries, and civil society to formulate actionable strategies for mitigating these challenges.

The concept of “Planetary Responsible AI” is a compelling and essential vision for leveraging the potential of AI technologies for humanity and the planet. Achieving this vision necessitates a multifaceted approach involving ethical guidelines, government policies, industry collaboration, and public engagement. While the framework underscores both its potential and the barriers that hinder its realization, exploring more detailed and actionable solutions would further enhance its practical applicability. By underscoring the significance of collective action and ongoing dialogue, the book establishes a critical foundation for ensuring that Dark Machines evolve into instruments that facilitate sustainable coexistence between humans and the planet.

Conclusion

Dark Machines offers a critical primer on the ways in which artificial intelligence (AI) and digitalization are shaping the planet. The text also exposes the societal and environmental risks that are inherent in these advancements. The author presents a compelling argument for interdisciplinary collaboration, urging researchers, policymakers, and industry leaders to confront the systemic challenges posed by AI, including misinformation, algorithmic bias, and privacy breaches.

The book provides a roadmap for ethical and equitable technological innovation, offering a crucial guide for shaping the trajectory of AI. The text proffers a vision for the utilization of AI in addressing global challenges, with a focus on the principles of fairness, inclusivity, and sustainability. The book’s insights into healthcare and environmental stewardship underscore the potential for the development of ethical AI frameworks for health communication and sustainable digital technologies. In the context of rapidly evolving digital technologies, Dark Machines equips its readers with the necessary tools to navigate these transformative changes in a responsible manner.

This book is considered an indispensable resource for scholars and practitioners concerned with the ethical dimensions of AI. By emphasizing “Planetary Responsible AI,” it not only guides current practices but also inspires further exploration into the integration of ethical principles within technological innovation, particularly in sustainability and health-focused domains. The book’s emphasis on fostering “Planetary Responsible AI” offers a way forward that balances technological progress with the urgent need for a just and resilient future.

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